HerefordVision provides precision corrective eye surgery for people who wish to improve their eyesight 


Our approach is different: Everyone’s eyes and needs are different and we offer a personalised treatment plan bespoke to you. Whether you need lens replacement, cataract surgery using premium intraocular lenses or bespoke eyelid surgery, you will see an experienced consultant at every stage in your treatment.

Your surgeons


Mr Ben While

Ben While is a senior consultant eye surgeon and director of HerefordVision. His NHS practice is with Wye Valley Trust where he is lead clinician for Emergency Eye Care. He has a specialist interest in 'keyhole' micro-incision cataract surgery and lens replacement surgery for patients who wish to reduce their dependence on glasses. He is also oculoplastic (eyelid) surgeon. 


George L. Morphis
MD. FEBOphth

George Morphis joined the team of Ophthalmology Consultants of the Victoria Eye Unit in the County Hospital in January 2013. He is a specialist cataract and vitreoretinal surgeon. He studied medicine at the National and Capodistrian University of Athens. He then trained in Internal Medicine at the Nassau University Medical Center (NY, USA). Following this, he had his core Ophthalmology training at the Red Cross General Hospital in Athens, Greece.


Mr Simon N Madge
MA (Cantab.) BM BCh (Oxon.)  MRCP FRCOphth

Simon Madge is a senior consultant eye surgeon and director of HerefordVision with an NHS practice based at Wye Valley NHS Trust, where he is a senior consultant in ophthalmic surgery. He is fully trained in 'keyhole', micro-incision cataract surgery (phacoemulsification) and over the last seven years, he introduced lens replacement procedures, Verion image guidance technology, and laser eye surgery to Nuffield Health Hereford.


Mr Ermanno Scerrati

Ermanno Scerrati is a senior consultant eye surgeon with the HerefordVision Surgical Group. His NHS practice is based at Wye Valley NHS Trust where he is the lead clinician for glaucoma. In addition to his glaucoma expertise he is highly experienced in ‘keyhole’, micro-incision cataract surgery (phacoemulsification), cornea and refractive surgery, and has a long history of excellence in these fields.

What others are saying...


“Simon Madge immediately put me at ease because he’s got such a professional manner, so I felt good about that.

By the time I left the consultation I really knew what was going to happen and I was perfectly at ease.”

Bridget Thomas
Cataract Patient – Multifocal lens


“As soon as I met Mr While he put me at ease straight away.

I feel I’m benefitting from better eyesight than I have for many years all without the need for glasses. I couldn’t have wished for better. I’m extremely grateful to Mr While for his skill and expertise.

I feel as though I’ve got my life back."

Lesley Willington
Cataract Patient – Multifocal lens


“There was nothing really to worry about, it was just a bright light that shone, there was no pain and no fear. I had the cataracts dealt with by Simon in such a perfect manner."

Wing Commander Vince Gough
Cataract Patient


“Ben put my worries to rest. There was no pain, it was quite straightforward and very quick. After 40 or 45 years of wearing glasses or contact lenses I have perfect vision. I can fully recommend the procedure. Once you’ve had it done it is pretty amazing."

Carolyn Stanton
Cataract Patient


“Having been through this procedure with George I’m obviously more than happy to recommend him and his team for any form of eye surgery.”

Stephen Turner
Cataract patient


“The amazing thing was to realise within hours my sight was going to be good again.”

Laura Johnston
Lens Replacement Patient


Why choose HerefordVision?



At every scheduled visit you will see an experienced consultant, from your initial assessment, through treatment and on to your last visit.


Experienced consultant surgery. No trainee doctors, no compromise and round the clock care.


Bespoke lens replacement surgery, using special multifocal astigmatic correction (toric) lenses, is simply not available in the modern NHS, except in highly unusual circumstances.

Hospital based care

All your assessments and treatments are delivered within the governance and safety framework of private or NHS hospitals.


In partnership with Nuffield Health Hereford, we have access to state-of-the-art equipment to make your surgery as safe as possible. In addition, should you require a night in hospital, rest assured that you will be very comfortable in a luxury private ensuite room.

Image guidance technology

In partnership with Nuffield Health Hereford, HerefordVision is unique locally in offering image-guidance technology as standard as part of your cataract / lens surgery experience. Excellence as standard.


Direct, quick contact with your consultant if you are concerned at any stage in your treatment.

No need to travel

HerefordVision’s unique innovative approach means that treatments previously only available in larger cities can now be accessed here in Hereford. Initial assessments and follow-up can also be undertaken in Brecon and Ludlow, with surgery also being available in Brecon.

Excellent value

We believe that HerefordVision offers the best value surgical eye healthcare in the Midlands. Due to our location in Hereford, costs are typically less than elsewhere in the region.

No bars to treatment

Local ‘low priority treatment criteria’, rationing healthcare for conditions such as cataract and eyelid lumps, simply do not apply to patients seeking private medical assessment. HerefordVision allows you to access the healthcare you need, when you want it.

Patient recommendation

Do review our patient testimonial videos for an independent view on a wide range of our services.

No waiting lists

You choose the date for your treatment, to fit around your commitments.

What’s the cost?


The fees associated with private healthcare are typically very affordable for an outpatient-based specialty like ophthalmology. We are delighted to see self-funding patients, as well as all patients with medical insurance. 

Unfortunately, patients who are insured with some organisations may find themselves underinsured after unilateral reductions in reimbursements for surgical procedures nationwide. Some insurers may attempt to warn their customers that our surgeons are not 'fee-assured' or 'quality-assured'; please do not be put off by such attempts to divert your care to a potentially less experienced surgeon outside of the county.


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